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The rise and rise of halal business


The rise and rise of halal business

The rise and rise of halal business

Islamic industries are expanding globally and governments are taking notice of a sector that could be worth trillions.

When Kerim Ture placed his first order for a batch of long-sleeved tunics that could be worn by Muslim women, the manufacturers producing them demanded payment upfront, apparently convinced the venture would fail and Ture would be left unable to pay them.

The Turkish entrepreneur quickly proved that their scepticism was unfounded, and he was back shortly afterwards to place a new order, having sold the first. 

 

Today the website Ture established to sell his products, Modanisa, attracts 100 million visitors annually, has customers in 120 countries, and has no shortage of manufacturers willing to work with it. 

"Modanisa now has 300 suppliers and 30 designers, it's become a platform for hundreds of suppliers from all over the world who want to sell products on our site," a spokesperson for the company told Al Jazeera.

However, Ture's story is not simply about one company's success and his own financial achievements.

In establishing Modanisa in 2011, Ture wanted to offer Muslim women who chose to adopt "modest" Islamic dress codes, more options than were then available and give them an outlet they had lacked.

"Just because they (Muslim women) wanted to cover a little more, the world ignored them and they had to suffer with the same old boring clothes," Ture told the audience at a TEDx talk in Bulgaria in May, adding: "We thought it was unfair.

"Clothing is more than a fabric you put on your body, it's more than that, it's part of your expression and part of your identity, it's unfair."

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